Resources

Retailer Resources: Features and Benefits

Features	Benefits
Five Pieces	Simple, yet incredibly versatile building system Open-ended—there are no wrong answers Quick to get started and easy to use—kids can create simple models in minutes, or get absorbed and spend hours at a time No need for special pieces, and no limitations on what kids can build
Ball, Notch, Jaw	More than 20 different connections Unlimited possibilities for building, from dinosaurs and abstract shapes to DNA and geometric objects
High-quality materials	Durable and tactilely pleasing Backed by our lifetime replacement offer (consumers can send in broken pieces and we will replace them at no charge)
Pieces move after they've been assembled	Kids can play with their creations, instead of simply looking at them Captures the dynamics of movement, enhancing educational value Unique to the marketplace—unlike any other building set
Modeled after "real-life" system	Enhanced educational value Natural movement is intuitive to kids
Aesthetically pleasing	Appeals to boys and girls (unlike other building sets that skew toward boys) Extends age range
Snap, Click, Pop	Signals that pieces have been put together Enhances enjoyment and satisfaction
Finished models are sturdy	Easy to transport, no need for special tables or bases

Download a high quality, full-color, PDF version of these features and benefits.